The most aggressive sell is often the hardest sell

22 August 2007 No Comments

Salesmen drive me up a wall. I say this as a salesman. Nope. Nix that. I say this as a Customer Advocate.
When was the last time you bought a car instead of that salesman selling you a car? I’m going to give you a couple of seconds to ponder that.
Now think of the last time [...]

20% of your customers will deliver 80% of your revenues.

17 August 2007 No Comments

I’m one of those people who will scratch something that itches until it bleeds. It’s a horrible habit when it comes to hygiene, but it’s an absolute blessing when it comes to dealing with your market niche.
The “itch” in this case is the central focus of your marketing mix. Most product mixes can be defined [...]


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