A basic concept of the human existence is the idea that people like bundled services. Bundles of items tend to be easy to understand, easy to buy, easy to use and are usually well though out. Who doesn’t like things to be simple and well organized?
Bundles are a win-win for consumers and suppliers. With a [...]
The internet has brought us so many ways to communicate and market to our customers that we’re now communicating faster than ever. When was the last time that you put a marketing campaign into motion and then waited 6-8 weeks to see results? Chances are, it was the last time you did a direct mailing.
Direct [...]
I’ve been following the AMC network television show “Mad Men” lately. It’s a story of how the 1950s Ad Agencies in New York functioned and how business used to be done. It’s a captivating story, even if it’s a little forced. One thing about it intrigued me, and it’s worth mentioning here as it will [...]
The Philospher Plato once said, ““The wisest have the most authority”
Sounds simple, right? It’s actually a simple statement about a complicated idea that plaques marketing. Who should we, as consumers, listen to? Who really knows what they think they know? What authority do those marketing to us really have over our decisions?
I often find myself [...]
We live in a world of buzzwords, jargon, tech talk, acronyms and wordplay. Every day, it seems like a new catch phrase or set of key talking points emerges. Some are key to a specific industry, some are technical in nature and describe a specific situation and some are just catchy for the sake of [...]
An old saying that holds true to some of the greatest ideas I’ve ever (and never) seen goes like this:
“The blessing is that we have this great idea and the curse is that no one knows about it.”
Social networking can change that. What is social networking? It’s the democratic super society that the internet has [...]
One of my favorite movie quotes is good and so true of sales, I felt I had to share. The quote comes from Ben Affleck’s character Jim Young in the movie “Boiler Room”:
“And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell [...]
Pair bonding and group bonding are traits found in many animals, but highly developed in human beings. The idea of bonding between groups of people is that a group will benefit from the assets of the individual and strengthen the whole.
In the simplest terms, belonging to a group of like minded business people is a [...]
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