I was reading a Dilbert comic the other day and it struck a very deep chord with my product naming inner child. The comic joked of how all new product names are based on either greek or roman mythology or diseases and medical conditions. How very true this is, regardless of industry, the product, or [...]
When most business people think of marketing in terms of the customer-supplier relationship, they think of you the customer buying from an external supplier or you the supplier producing goods, marketing services and vending them to your external customer. This classic model is the cornerstone of business.
However, consider that external customers are never your only [...]
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