A new year means new opportunities

29 December 2007 No Comments

As 2008 approaches, I am reminded of what I love about marketing. The new year brings new opportunities. Budgets renew. New company goals are set. Trade shows start back up for the season. Now is the perfect opportunity to reexamine your marketing goals, plot our new courses of action and prepare yourself for what’s to [...]

The importance of partipating in Trade Shows

6 December 2007 No Comments

With all of the hype surrounding the internet, social networks and other ways that we communicate with our customers, prospects, suppliers and even competitors, it’s sometimes easy to dismiss trade shows as being a relic of a business strategy gone by. That’s very far from the truth. The more connected we become through technology, the [...]


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