The use of stacked keywords in your web marketing

One of the oldest and most confusing facets of marketing on the web is the decision to use– or not use– keywords. With the constant changes in search algorithms and the desire to be placed as high as possible in the search engines, everyone from SEO professionals to joe-average-business-owner are looking for the right key [...]

How product placement can make or break your marketing efforts

Product Placement has very much become the bane of my existence. In the last 10 years or so, I don’t think I’ve been able to take in any media that wasn’t overrun with a poorly done marketing insert or a lazily displayed artifact of our culture.
Who hasn’t seen that ridiculous moment in a movie when [...]

Brand of the Dead: Marketing a dying product or brand

Like all things in life, products have life cycles. Ideas are born, prototypes are developed, products are manufactured, products are put to market and eventually, products die out. It doesn’t have to be the end though.
Products tend to die out for one of a few reasons:

They have outlived their usefulness.
A better product came about.
The product [...]

Using Twitter to bring real-time marketing to your business

I’ve been recently bitten by the Twitter Bug.
http://twitter.com/home
Twitter is a site that allows you, as either a person or a business, to instantly update your friends and customers as to your thoughts, whereabouts or other as-it-happens information. While the business application for twitter is a case that may be difficult to make in some circumstances, [...]


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