Building a Cult Brand is something that must be done deliberately, and by catering to your niche. Every cult brand has emerged from the pack by thinking differently, putting customers at the forefront of their business plan and developing a product that no one necessarily “needs”, but it easy to want because it appeals to [...]
Much like our own lives, when it comes to the lifespan of a product or service, the transition to end of life can be a tough one. People grow attached to brands and to specific products and services. Humans, by their very nature, resist change. Consumers, by their very nature, really resist change unless there [...]
Paypal is a form of payment, often associated with eBay, that gives your customers even more choices when paying for your products or services. Once set up, paypal is a simple and quick pay to pay for auctions or items on websites, buy services, transfer money or otherwise do business. Some advantages of offering Paypal [...]
Everyone with computers eventually needs support, and here’s a quick guide to getting enough support and being sure the support you are getting is qualified. I’ve been on both sides of this fence, being an Information Technology as a technician/engineer/administrator for many years and also providing support to many small businesses as a contract worker. [...]
Do customers trust my online store? Why aren’t more people buying online? Why do I have so many abandoned carts? What is stopping customers from using my cart? I hear these cries of concern from business owners quite often, and with good reason. You have to ask yourself one fundamental question about your website, and [...]
Media Kits are a great way to put a face and a collection of information about your company in the hands of your prospects and customers. A good media kit should inform about your products and company, explain benefits of your products and services, list your credentials and any testimonials that are relevant and leave [...]
It’s true – Times are tough all over. But while many companies cut back, tighten their belts and work to conserve their position, there are other – a very few – who recognize that times like these spell opportunity. Although we may not welcome the closure of businesses, tough economic times are a form of [...]
Can you imagine a world in which there is no competition? or limited competition? It’s a strange feeling, but it’s one you’re going to have to look forward to in the coming months and years. I see industries collapsing under their own weight these days. The american auto companies, even with their bailout, are going [...]
I could write a whole book on this. I seriously could. It’d be an epic somewhere near the length of War & Peace, the scope of Lord of the Rings and with the delivery of a young William Shatner. To say the least, it would be a thundering response to all the OVERLY CAPPED EMAILS, [...]
I’ve noticed that in a lot of respects, people are like ants. They go about their lives serving the purpose they know best. Some are workers, some are queens, some are gatherers, some are builders. There’s nothing wrong with this mentality as long as it’s not the tunnel vision by which you measure the whole [...]
A new year brings new opportunities, and we as marketers have to be smart enough to embrace the new, discard what didn’t work last year and look at our business with a pair of fresh eyes. Here’s a five resolutions you should be making to improve your marketing plan for 2009. Embrace new technology. With [...]
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