I was reading a Dilbert comic the other day and it struck a very deep chord with my product naming inner child. The comic joked of how all new product names are based on either greek or roman mythology or diseases and medical conditions. How very true this is, regardless of industry, the product, or [...]
When most business people think of marketing in terms of the customer-supplier relationship, they think of you the customer buying from an external supplier or you the supplier producing goods, marketing services and vending them to your external customer. This classic model is the cornerstone of business. However, consider that external customers are never your [...]
A basic concept of the human existence is the idea that people like bundled services. Bundles of items tend to be easy to understand, easy to buy, easy to use and are usually well though out. Who doesn’t like things to be simple and well organized? Bundles are a win-win for consumers and suppliers. With [...]
The internet has brought us so many ways to communicate and market to our customers that we’re now communicating faster than ever. When was the last time that you put a marketing campaign into motion and then waited 6-8 weeks to see results? Chances are, it was the last time you did a direct mailing. [...]
I’ve been following the AMC network television show “Mad Men” lately. It’s a story of how the 1950s Ad Agencies in New York functioned and how business used to be done. It’s a captivating story, even if it’s a little forced. One thing about it intrigued me, and it’s worth mentioning here as it will [...]
The Philospher Plato once said, ““The wisest have the most authority” Sounds simple, right? It’s actually a simple statement about a complicated idea that plaques marketing. Who should we, as consumers, listen to? Who really knows what they think they know? What authority do those marketing to us really have over our decisions? I often [...]
We live in a world of buzzwords, jargon, tech talk, acronyms and wordplay. Every day, it seems like a new catch phrase or set of key talking points emerges. Some are key to a specific industry, some are technical in nature and describe a specific situation and some are just catchy for the sake of [...]
An old saying that holds true to some of the greatest ideas I’ve ever (and never) seen goes like this: “The blessing is that we have this great idea and the curse is that no one knows about it.” Social networking can change that. What is social networking? It’s the democratic super society that the [...]
One of my favorite movie quotes is good and so true of sales, I felt I had to share. The quote comes from Ben Affleck’s character Jim Young in the movie “Boiler Room”: “And there is no such thing as a no sale call. A sale is made on every call you make. Either you [...]
Pair bonding and group bonding are traits found in many animals, but highly developed in human beings. The idea of bonding between groups of people is that a group will benefit from the assets of the individual and strengthen the whole. In the simplest terms, belonging to a group of like minded business people is [...]
An interesting statistic that I heard the other day was that “75% of buying decisions are based on emotions.” This is more true than we think, and it’s applicable to all forms of marketing. I could go on and on about Maslow’s Heirarchy of Needs and how it pertains to marketing. Infact, I probably will [...]
It’s everywhere. Everything around you is coated in a thick shell of it. It’s a residue left by our words and our ideas and our emotions. It’s one of the first things we see when we wake up. It’s one of the last things that plays with our mind as we go to sleep. It’s [...]
Economics has always interested me, but not enough to pursue a career in it. Much like any system of checks and balances, the very nature of economics is fluid and easily manipulated, though often with results not planned for. I’m gonna quote Newton on this one: “To every action force there is an equal, but [...]
Salesmen drive me up a wall. I say this as a salesman. Nope. Nix that. I say this as a Customer Advocate. When was the last time you bought a car instead of that salesman selling you a car? I’m going to give you a couple of seconds to ponder that. Now think of the [...]
I’m one of those people who will scratch something that itches until it bleeds. It’s a horrible habit when it comes to hygiene, but it’s an absolute blessing when it comes to dealing with your market niche. The “itch” in this case is the central focus of your marketing mix. Most product mixes can be [...]
This was a time in the ad specialty world when a logo, a slogan and a phone number was all you needed to make an impression. This time wasn’t that long ago, infact. The sales process dictated that if you gave a person a pen with your name and number on it, they’d use that [...]
I’m sure you’ve heard is said that there’s a lot to a name. That’s the essence of brand marketing. Branding can be anything as simple as a word in a simple font to an elaborate picture that is unique and officially recognized as your company’s masthead. No matter what the brand is, there are some [...]
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