Media Kits are a great way to put a face and a collection of information about your company in the hands of your prospects and customers. A good media kit should inform about your products and company, explain benefits of your products and services, list your credentials and any testimonials that are relevant and leave the customer with enough “feel good” to buy based on emotion.
A Media Kit doesn’t have to be large or expensive. Something as simple as a 5 or 6 page kit in a clear-cover folder can do wonders for your marketing mix. Those pages should be as follows:
- A one-color binder with a clear cover. The one color is because you don’t want to detract or clash with the contents inside, but you do what to draw people in. If you have specialized colors in your logo or your brand is recognized, you can use the colors from your logo or even repeat your logo all around the folder. The clear cover makes your next page easy to see.
- An intro page, with a large logo. This puts your brand first and foremost, and gives you a moment to review important information like address, phone number and web address with your prospect.
- An about us/what we do/company overview page. This should include an introduction letter, why the customer wants to do business with you, what you have to offer, why you exist, company history, etc. Put information in here that your customer would need to make a buying decision, such as your experience level compared to the competition or what you do that is different and better, or unique.
- Your Products/Services Page. This can be one page, or two pages. I’d try not to push it past 2 pages if possible. The purpose of this page is not to overwhelm the reader with every product you sell. For that, you have a catalog. This is just to show the highlights. The products you are known for, or want to be known for, and make them spectacular. Color photos where possible, easy to read and well organized copy everywhere else.
- Page of testimonials and additional information. This page should “Seal the deal”. Drive home confidence to your customers about your products and services, show off what others have said about your work and give them the contact information one more time. This way, they’ll have no reason not to have a way to take the next step.
If you follow these steps, you will have a media kit you can be proud of.
