It’s true – Times are tough all over. But while many companies cut back, tighten their belts and work to conserve their position, there are other – a very few – who recognize that times like these spell opportunity.

Although we may not welcome the closure of businesses, tough economic times are a form of business Darwinism. The weak one dies and the remaining get stronger. Why not position your business to not only split the remnants of your weaker competitors, but to get the lion’s share?

NOW is the time to be bold and aggressive. Tough times don’t last forever. NOW is the time to position your company to emerge from these times stronger and more profitable than ever.

A first step is making sure that prospects know you. They can’t use you if they can’t find you. Get your message out to them now so that at their time of need, they can turn to you. There are many ways to do this. Here’s one: If your business is in a service industry you might consider a custom business card magnet. People put them on their refrigerators or file cabinets and become accustomed to seeing your name and number, so calling you becomes easier than ever.

Make 2009 your best year ever!